When it comes to web designing, a designer can always learn and take inspiration from people around him. Web designing involves a lot of creative thinking and rich imagination to come up with lively and attractive web designs. And when it comes to taking a leaf out of someone’s book, Steve Jobs is one of the best people to look up to. His untimely death earlier this month shook the whole IT fraternity and millions of his fans around the world. When he resigned from the post of CEO in August, people did not notice that he mentioned that he will continue to work in the company. Now that he has gone, it is up to the Apple community to take his dreams and vision to an altogether new height. He had already laid the strong foundation long back and his successors have only got to take it further.
It took Jobs great efforts, blend of innovation and imagination to make Apple what it is today. That he was a college dropout did not deter him from achieving what he had decided to achieve. Web designers can learn a great deal of things from this man. Steve Jobs did not have it going smooth all the time. He did face challenges and at one point of time, he was ousted by the people he selected to collaborate with. Consequently, he left Apple in 1985 and went on to establish Next, a computer platform development company specializing in the higher-education and business markets. That’s not all. In 1986 he acquired the computers graphics division of Lucasfilm Ltd and came up with Pixar Animations Studios. Later on he again joined Apple when it was going through a rough patch.
Steve Jobs was a visionary and an innovator in true sense. His Apple products are simply loved and adored by people across the world. This says a lot about this man. There is a lot one can learn from him. He managed a huge company with elan. This post is dedicated to web designers and talks about what they can learn from this amazing individual who made himself counted and were known for being different, unconventional. Discussed below are some of the things a web designer can learn from him.
1. Design has to be Decisive
Steve Jobs provided us with a range of products like iPads, Iphones and iPods. What a web designer can learn from all these products is that one must understand that, in current economic conditions, a product is appreciated only if it has a perfect design. You will get numerous opportunities to sell and generate good ROI. However, you should offer something that is attractive and guarantees top class quality. Even a slight glitch or shortcoming can make customers look out for other available solutions. Hence, a designer should ensure that there is no error and should double check the work before presenting it to customers. Your slight negligence may result in a bad color effect etc. And an unsatisfied client can result in worst advertising.
2. Clients Spend a Hefty Amount for Good Quality
Steve Jobs ensures that in his company, full attention was given to the fact that clients should get full value in return of money they spend. The best products are likely to be the most expensive. Some may find this idea controversial, but the fact is that the base of a future growth and development of next innovations are impossible without money. Moreover, no employer would want to work for a small amount of money.
3. Effective Marketing
This helps to attract clients, while good quality products maintain them by following this rule; one can generate a good profit. Marketing is something designers cannot do without. And in order to compete with others, one has to ensure that one comes up with great marketing strategies. This ensures that your products get noticed and get sold too often. Also, if your product quality is good, it will ensure that your clients come back to you in future as well.
There is no doubt that a well planned marketing strategy will make people but products from someone, but, it should be borne in mind that if products start disappointing customers, they would not come back. A web designer should take a leaf out of Jobs’ book and do what he did. That is, to make sure that products manufactured are of best quality ever seen in the market. Therefore, web designers must not only have a strong portfolio and a good SEO to rank in top search engine results, but they should also offer best web designing services to their clients.
4. Discipline, Diligence and Self-evaluation
It is easy to promise but it is difficult to keep it. Hence, if you promise best quality designs to your clients, leave no stone unturned to ensure that they get only the best. To ensure that you offer only the best, you need to be disciplined and work diligently with a timely self evaluation. This involves putting in efforts, making sacrifices and evaluating your work. By following such a routine, one is likely to move ahead on path to success. Steve Jobs made quite a few sacrifices to make Apple so famous and so successful. Even with bad health and fierce competition, he kept himself up to date to come up with brilliant innovations. Web designers must realize that nothing can be achieved without making some sacrifices and putting in hard work.
5. Follow a Clear Direction and Never Quit
Whether you are a web designer working in a company or a freelancer, you must follow a clear direction in your work and never quit it. You must keep working on turning your dream into reality. Do not be afraid to dream. This is what Steve jobs advised. He only believed firmly in his goals and anything else did not matter. If you have clear checkpoints, it is much easier to evaluate yourself and see the progress.
6. Encourage Your Team to be Better, and Ensure You are The Best
One of the oft quoted quotes of Steve Jobs is- “My job is not to be easy on people. My job is to make them better.” This says a lot about the leadership qualities he had. As a web designer, one can fully realize the essence of his words and can become even better. One of the most important responsibilities of a manager is to make the subordinates work better, faster and sooner. However, at the same time, it is absolutely incorrect to ask someone to do something that you have no idea how to solve. You cannot really lead your subordinates well if you lag behind in any specific area. For subordinates have this uncanny ability to find out whether their boss is a specialist or just an ordinary one. You can earn your subordinates’ respect by being passionate, innovative and with intelligent means, just like Steve Jobs.
These are some of the great things one can learn from Steve Jobs. Of course, he did not do any different things, he just did things differently. And that is what matters. As a web designer, you should always strive to create the best for your clients.