The success of a blog comes with getting page views. The more traffic there is, the more will your blog increases in ranking. There are ways of attracting visitors to your page. Search engine optimization also increases the ranking depending on the time the user stays on the page. Therefore, once a visitor has entered your site, there should be material which keeps him there.
Although there are a number of ways through which your website’s ranking can increase but I’m going to jot down some of the most effective ones so that you can use these first to go to bigger things later. These are the ways used by experts so you can be sure of their reliability.
Adding Related Posts
Adding related posts in your blog is one of the effective ways of adding to the ranking. And for that, you can make use of the plug-ins that is provided by blogging platforms. The plug-ins selects these related posts depending upon the type of post above. Because if a writer has reached till the end of the page, he would like to read more related stuff and watching it available on your page will make him like it. The location of related posts and their highlighting also depends on whether how much you want them in your blog.
Interlinking Your Post
Usually what happens is a visitor reads your recent post and another one or two or simply leaves immediately. Through interlinking, you can make a visitor stay on your blog for long, hence decreasing the bounce rate. Interlinking provides links from different keywords to other links which will give user a choice of looking through different links right from your website. And so it increases the traffic on your blog. Plug-ins is provided for this purpose and some platforms like WordPress have interlinking integrated in their systems. This method is a little more effective than related posts given at the end.
Adding Popular Posts
Adding popular posts in the sidebar is a good technique to catch interest of the reader as readers are attracted towards things that are popular. The standard practice is to bold the topic of ‘popular posts’ and adding some five latest posts to it. For instance, if a post of poster printing gets highest readership, add it into the category of popular posts. Highlighting these posts bring more traffic, hence increasing the number of your page views.
If you see that your following is increasing and visitors are interested in more of your posts, then you can make use of categories. You can put related articles under categories so that it’s easy for an interested visitor to browse through your blog instead of going through all the pages, which can be hectic and a turnoff. Categories also work if you have more content and less pictures on your blog. When your post says, ‘if you want to read more about this particular category’, you can direct the user to the link of that category. Also, it gives a professional look to your blog.
Adding excerpts is another good move for use in a blog but it can only increase page views. If your blog is catchy, excerpts might work as they make the visitor click on the excerpt to read full story. It also gives a managed look to the blog and makes the visitor see more of your posts in one page scroll. You can also make good use of excerpts if your blog has already started on a good ranking and you know that readers will be interested in reading what you have posted.
There a good many number of readers who have subscribed to RSS feeds which give them a chance to read posts on the reader. One downside of RSS feeds is that it can decrease traffic on your blog when users can view it on the reader. To make RSS feeds advantageous, what you can do is to make use of interlinking as mentioned above. When there will be links on RSS feeds, it will bring the user back to your blog, hence bringing traffic and page views. You can also make use of excerpts on RSS feeds for your blog and the links will bring the visitor to your blog directly.
To Wrap it Up…
The sole purpose of encouraging visitors to come to your site is not only the clicks but also the time the user stays on your page. So your website should be such which has some good content to make the customer stay and look through it, also, finding it useful. So apart from using tips and techniques to bring traffic to your blog, you should also put your efforts in making your website useful and interesting for the particular audience as most of the above mentioned techniques work when the visitor actually reads and likes something on your blog.